Saturday, November 18, 2006

The first brand logo that can be seen from space

The goateed visage of Colonel Harland Sanders has long been one of North America's best-known corporate icons. Yesterday(Nov. 14, 2006), however, he became the most visible logo on Earth.

In a publicity stunt to kick off a global marketing campaign, KFC Corp. has painstakingly constructed a one-hectare likeness of the Colonel in Rachel, Nev., making him the first brand that can be seen from outer space.

The 65,000-piece mosaic, situated, appropriately, in a patch of desert known as the UFO capital of the world, introduces an updated look for the fried-chicken chain's deceased founder and former pitchman: the southern gentleman's white suit has been scrapped in favor of a chef's red-and-white striped apron.

"If there ate extraterrestrials in outer space, KFC wants to become their restaurant of choice," said Gregg Dedrick, president of KFC.